Atom Brands Triumphs at The Spirits Masters 2017

  • Atom Brands takes overall Grand Master accolade from The Spirits Masters 2017 series of awards

  • That Boutique-y Whisky Company’s Port Ellen 33 Year Old named Scotch Whisky Taste Master – best in class from almost 200 entrants

  • Atom Brands also takes home Grand Master Trophies from The Gin Masters and The Design & Packaging Masters

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1st December 2017
Atom Brands has been named The Spirits Masters Grand Master 2017 – a title bestowed upon the most successful drinks company at The Spirits Masters, a year-long series of spirits tasting competitions.

Atom Brands was the top producer at The Spirits Masters 2017 with its brands – including Ableforth’s, That Boutique-y Whisky Company and That Boutique-y Gin Company – demonstrating cross-category excellence throughout the year.   

Independent judging panels met on 18 occasions throughout 2017 to taste entries from across spirits categories. Medals were awarded based on Nose, Palate, Finish and Overall Balance, and can only be granted on consensus of the expert panel.

In addition to awarding individual medals, judges at The Spirits Masters – organised by The Spirits Business magazine – also award one Taste Master per category to the spirit or liqueur deemed best in class. From almost 200 entrants, That Boutique-y Whisky Company’s Port Ellen 33 Year Old was named Scotch Whisky Taste Master, a highly coveted accolade and a tremendous win for the independent bottler.

Atom Brands was also named Grand Master at both The Gin Masters and The Design & Packaging Masters, taking home the most medals from each competition. Notable highlights included Master medals for That Boutique-y Gin Company’s Spit-Roasted Pineapple Gin and Cherry Gin at The Gin Masters, and a Master medal for That Boutique-y Whisky Company’s Invergordon 42 Years Old at The Design & Packaging Masters.

“We truly couldn’t be more delighted at this incredible haul from one of the world’s most highly respected blind tasting competitions,” said Ben Ellefsen, Atom Brands managing director.

“Every single one of our brands carries liquid quality as its most important asset, and we’re simply over the moon that the judges have recognised this in such a spectacular way. The additional award for the efforts we put into packaging those liquids is the final feather in the cap of a simply fantastic year.”

The Spirits Masters Grand Master accolade rounds off a year of success for Atom Brands, which saw year-on-year export growth hit over 200%. The company was named UK Gin Producer of the Year 2017 at the recent IWSC Awards Banquet, taking home the London Dry Gin Trophy for That Boutique-y Gin Company’s Hernö Swedish Rose Gin, and the Contemporary Gin Trophy for Bathtub Gin – Navy-Strength. 2017 also saw Atom Brands’ That Boutique-y Whisky Company pick up an International Spirits Challenge Scotch Whisky Trophy for its Invergordon 43 Year Old (Batch 11).


For further information, images or commentary contact:

Toby Dowling