Our Vision

A world in which every single drink is as close to perfect as possible. 

Our mission

We craft liquids that are world-beating, package them in a way that’s awe-inspiring and get them into the hands of discerning consumers across the globe. We take market-share from those who don’t deserve it through disruptive innovation at epic scale.

The timeline


Atom Group is founded with the reboot of online retailer Master of Malt - based out of a tin shed in a field


Ableforth’s Bathtub Gin is created and Atom Brands starts trading


That Boutique-y Whisky Company launched


Drinks by the Dram’s Whisky Advent calendar launched


That Boutique-y Gin Company launched


Awarded the "Overall Grand Spirits Master" award


Awarded the "Gin Producer of the Year" award


Awarded the "The Sunday Times Fast Track 100" award (99th)


That Boutique-y Rum Company launched


Awarded the "Rum Producer of the Year" award


Awarded The Queen's Award for Enterprise - International Trade


Atom Labs Founded

Our story

Started in a tin shed by a group of friends who shared a love of spirits, Atom Brands kicked off in 2011. Evolving from the much-loved online drinks retailer, Master of Malt, Atom Brands is the disruptive innovative arm of the Atom Group, which also owns Maverick Drinks, the leading distributor of craft spirits in the UK.


Atom Brands owns, creates and produces some of the most exciting, innovative and high-growth, multi-award winning (and delicious) brands in the drinks industry. It all started with the creation of Bathtub Gin, and rapidly grew to include the full Ableforth’s portfolio, That Boutique-y Whisky Company, That Boutique-y Gin Company and That Boutique-y Rum Company, as well as the ground breaking Drinks by the Dram, which creates thousands of fantastic spirits to sample in mini 30ml drams. 


We believe that every single bottle we produce should genuinely be world class, both in terms of packaging, and the quality of the liquid inside. And it’s not just us who thinks so. Since 2012 we’ve been consistently winning some of the most coveted awards in the drinks industry. Starting with our first Gold Medal at the International Wine and Spirit Competition for Bathtub Gin and going on to win prestigious industry awards such as Whisky Brand Innovator of the Year in 2013 at the World Whisky Awards, Gin Producer of the Year in 2017 at the International Wine and Spirit Competition, the Overall Grand Spirits Master in 2018 at the Spirits Masters and, most recently, Rum Producer of the Year in 2019. 


Another landmark win came in the form of the Queens Award for Enterprise - International Trade in 2019 which recognises outstanding short term growth in overseas sales over a 3 year period. This win is testament to the scale of our expansion internationally, we now proudly operate in over 70 growing craft spirit markets worldwide, including Taiwan, USA, China, Japan and Germany.  


In 2019, the exciting development of Atom Labs was launched. This internal ‘Idea Factory’ allows Atom Brands to ruthlessly pursue innovation and disruption within the drinks industry by using in-house expertise to rapidly prototype and test new ideas. 


Now in our 8th year, we continue making awesome liquids, in awe-inspiring packaging, through innovation and good, old fashioned hard work. The way we’ve always done it. We intend to continue to innovate faster than anyone else in the industry, bringing the most exciting craft brands to market for our partners and consumers to enjoy. Our pipeline is bursting at the seams, so watch this space...