ATOM BRANDS CELEBRATE GIN CATEGORY SUCCESS AS THEY ARE NAMED BOTH IWSC UK GIN PRODUCER OF THE YEAR AND GRAND GIN MASTER AT THE SPIRITS MASTERS
Atom Brands, the Kent based craft spirits producer, has been named UK Gin Producer of the Year at the Oscar’s of the drinks industry, the International Wine & Spirit Competition. This accolade follows on from the producer picking up the Overall Grand Master Award as well as the Grand Gin Master Award at the Spirits Masters Awards.
Started in a tin shed by a group of childhood friends who shared a love of spirits, Atom Brands launched in 2011 and is now leading the tribe of challenger brands in the drinks industry. Evolving from the much-loved online drinks retailer, Master of Malt, Atom Brands is the disruptive innovation arm of the Atom Group and produces some of the most exciting, innovative and high-growth, multi-award winning (and delicious) brands available on the market.
Managing Director, Nick Ravenhall, commented on the wins:
“Winning the title of UK Gin Producer of the Year from the International Wine & Spirit Competition for the second time is a great privilege for the whole team at Atom Brands. We’ve had a great month, as we were also lucky enough to pick up the Overall Grand Master and Gin Master trophies at the recent Spirits Masters Awards ceremony. We’re so delighted to see all of the hard work that goes into the creation of every bottle and every brand in our portfolio recognised by the leading experts in the industry. We have an amazing team, who make the magic happen on a daily basis and we can’t wait to celebrate together properly in the new year.”
Now in its 8th year, Atom Brands approach to innovation and marketing has enabled it to be one of the fastest growing businesses in the spirits industry. The portfolio includes the flagship Bathtub Gin (each bottle is still hand wrapped, ‘twined’ and waxed in the Kent HQ), Drinks by the Dram, which in 2012, produced one of the first whisky and gin advent calendars available on the market and That Boutique-y Drinks Company which now comprises whisky (launched 2012), gin (launched 2017) and rum (launched 2018).
These wins demonstrate consistent high performance across the gin category. In the summer of 2019, Atom Brands also picked up the Rum Producer of the Year award at the International Spirit Challenge which marks a world’s first as no other producer in the drinks industry has ever won both of these awards, let alone in the same year. As industry experts can’t make up their mind up between the gin boom and the rum renaissance, Atom Brands stands strong with both categories recognised at the highest level possible.
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Notes for Editors
Atom Brands owns, creates and produces some of the most exciting, innovative and high-growth, multi-award winning (and delicious) brands in the drinks industry. It all started with the creation of Bathtub Gin in 2011, and rapidly grew to include the full Ableforth’s portfolio, That Boutique-y Whisky Company, That Boutique-y Gin Company and That Boutique-y Rum Company, many of which have quickly become favourites of spirits enthusiasts and bartenders alike. The range also includes Drinks by the Dram with their 30ml samples, Tasting Sets, and game-changing spirit-filled Advent Calendars, Christmas Crackers and Baubles.
In the awards news
International Wine & Spirit Competition
December 10, 2019